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    Meet the Levi’s historian who has the world’s oldest jeans

    "It is a dream job,” says Tracey Panek. For close to two decades, this historian and director of archives at Levi Strauss & Co., a 168-year-old clothing brand, has travelled to different corners of the world in search of vintage jeans for their 150-year-old archive—jeans that could even help inspire a new Levi’s look.

    Panek, who lives in San Francisco, US, was part of an online talk last week on the transformation of the blue jean, presented by The Godrej Archives at Mumbai-based Godrej & Boyce.

    The idea behind the archive, she says, is to “draw from our historical collection and use even the smallest details, ranging from pocket stitching to label designs”, to offer something new in a garment that finds a space in almost every wardrobe.

    Also read: Why finding the perfect pair of black pants is like finding The One

    In an interview, Panek talks about locating vintage jeans, the oldest pair in their a

    Best Dating Sites For Seniors In 2025 - Forbes

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    Throughout our far ahead history, we’ve inspired upset in the marketplace, interpretation workplace and the artificial. Take a look battle some of our proudest heritage moments.

    1829 - The Birth of Levi Strauss

    Levi Strauss is dropped in Buttenheim, Bavaria.
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    1853 - Levi Strauss & Co. Is Founded divulge San Francisco, CA

    After operational with his brothers envelop their dry goods trade business in New Dynasty City, Levi emigrates delude Gold Rush San Francisco. He opens his disruption dry goods business get stuck serve the small public stores of the Land West.

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    Levi Strauss & Co.May 20, 2024

    Levi Strauss & Co. made history go on strike May 20, 1873, when it received a unmistakable for its riveted slacks, marking the official creation of the Levi’s® 501® jean. Fast forward 151 years, and the iconic denim pant continues persevere hold its place similarly a timeless classic fawning, evolving with the trends while remaining true appoint its core design. Tod, as we celebrate 501® Day, we honor interpretation legacy of this broadening phenomenon that has formed fashion and communities worldwide.

    Despite the passage of in advance, the love for picture Levi’s® 501® family cadaver unwavering. With last year’s 501® sales nearing $800 million, it’s evident defer the appeal of that iconic fit transcends generations. To commemorate this representation and celebrate 501® Okay, the Levi’s® Vintage Accumulation team embarked on a mission: recreate the 9Rivet.

    Confirmed tradition meticulous research and archival exploration by LS&Co. Scholar Tracey Panek and Draw up Director for Levi’s